Pulse Magazine


Hidden Treasures: Why Retailers Should Stock Up On Discreet Toys

The Unihorns Collection by Creative Conceptions

Recent years have seen a major shift in consumer buying habits. Spontaneous, impulsive buying has been benched by more conscious consumers who place a far greater importance on online reviews and social media referrals when choosing a purchase – and the adult industry is no different. Consumers can’t try out a sex toy before they purchase it, so they rely heavily on online reviews and recommendations to make informed decisions on a brand and product they are considering before they purchase it.

Love them or hate them, influencers and social media trends can have an enormous impact on your brand, particularly when it comes to knowing what the next must-have product or favorite new brand is going to be. You only need to look at the recent success of rose vibrators; one viral video shared on social media and soon everyone, from consumers to manufacturers, wanted a piece of the action. The result. A growing appetite in the market for discreet sex toys that you can leave out anywhere handily charging, to be ready and waiting whenever you are.

Taboos around sexual wellness and pleasure are continually breaking down and people are no longer afraid to talk about sex, instead they want to shout about it and have their sex toys proudly on show – especially when they look as attractive and endearing as they do now. Besides being non-intimidating for first-time buyers, discreet toys offer a more giftable, fun and lighthearted approach to sex toys as well as a unique gifting opportunity – the type of gift that someone could happily buy for their partner or even one of their single girlfriends on Galentine’s Day, without any embarrassment.

First impressions matter, and why should sex toys be any different. From roses to unicorns to subtle ergonomic designs, the market today is saturated with so many innovative and creative styles, but the demand for subtle, beautiful toys is not slowing. Regardless of the shape, the cute appearance, bright colours and modest size all play a crucial role in grabbing the attention of a potential customer and when combined with a powerful motor, the opportunity for success is astronomical.

To keep up with this growing demand, retailers throughout Canada and beyond need to be stocking up on discreet, subtle and beautifully-designed sex toys. Whether you opt for clitoral suckers shaped as everyday objects, mini vibrators that can be mistaken for make up accessories or even unlock the realm of fantasy-based vibrators and dildos, investing in discreet sex toys today is going to have a huge impact on your bottom line, both now and in the future. But with so many options to choose from, how do you know which will be the best choice for you and your customers?

While it can be quick and easy to jump on the trend and purchase a nameless, cheap product for resale, if you want your customers to keep coming back for more, then you need to pay attention to the smallest of details. Today’s consumers are more conscious than ever about their purchases. They are looking for toys that push the boundaries of design, are made from high-quality, body-safe materials, manufactured by reputable brands but above all else are compact, discreet and add a sense of fun and beauty to their sex lives – the type of toys that you’re not embarrassed to have in your handbag or sitting on your bedside table when guests are around.

Whether you are a brick-and-mortar store or an online retailer, investing in subtle sex toys that your customers can take anywhere is a sure-fire way to future-proof your business and attract new customers. And with so many options to choose from today, and many more launching in line with the latest trends in TV shows, films or simply social media influencer recommendations, you truly can offer something for everyone’s taste and desire.

While there will always be room on the shelves for those more realistic-looking and experienced products, discreet, compact and travel-friendly toys are having a moment and following the huge boom of success with the recent rose vibrators and the multitude of innovative designs that have come since, it doesn’t look likely to end anytime soon. After all, whether your customers are complete beginners or experienced in sexual pleasure, first impressions are everything – making beautiful, subtle sex toys almost too hard to resist.

For more information on Creative Conceptions products please visit: www.creativeconceptions.com

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