Wicked Sensual Care has received five nominations at the inaugural STIMULATE+Awards, uniting sexual wellness, retail, education, and healthcare professionals. The STIMULATE Awards will take place August 3, 2026, at the iconic Woolworth Theatre during the STIMULATE conference in Nashville, Tennessee.
Wicked Sensual Care’s nominations span product innovation, leadership, and education. This is a reflection of the brand’s continued commitment to body-safe formulation, inclusive pleasure education, and retail partnership:
Best Product for Mature Intimate Care: simply timeless® Hybrid
Purpose-Driven Innovation Award: simply timeless® Aqua
Brand Leader of the Year: Cassie Pendleton and jessica drake (“Cassica”)
Sex Educator / Therapist of the Year: jessica drake
Big O(vation) Award by Nu Sensuelle / Joan Price, simply timeless® Ambassador
Unlike traditional popularity-based awards, the STIMULATE+Awards are decided through an independent judging process. Each submission is reviewed by a panel of five clinical and educational experts, including certified sex therapists and somatic sex educators, who narrow every category down to a small group of finalists based on merit alone.
“The response to our inaugural STIMULATE+Awards exceeded every expectation,” said Nicole Leinbach Hoffman, Founder of STIMULATE. “These finalists represent organizations and individuals who are not only creating outstanding products and businesses, but who are also advancing conversations, education and accessibility for consumers around the world.”
For Wicked Sensual Care, the nominations underscore a year defined by product innovation and hands-on retailer and community education, from the simply timeless® line’s focus on mature intimate wellness to jessica drake’s continued work as an educator and Director of Marketing and Product Development for the brand, along with the collaborative synergy between Drake and Cassie Pendleton, Director of Business Development.
The STIMULATE+Awards ceremony will be hosted by Laura Desiree and is open to all registered STIMULATE attendees. For more information, visit www.STIMULATEtheShow.com.
