Haute Sugar, an emerging lifestyle brand bringing a bold new personality to the pleasure products and intimate wellness industry, is preparing to make its official industry debut as an exhibitor at XBIZ 2027 in Los Angeles this January. Drawing inspiration from the unapologetic individuality of the 1980s, the vibrant pop culture of the 1990s and the playful confidence of the Y2K era, Haute Sugar is creating a colorful universe where intimate wellness, personal pleasure, playful fashion and thoughtful product design collide.
At XBIZ 2027, Haute Sugar will introduce the creative concepts behind three distinctive collections currently in development, each designed to bring a fresh perspective to familiar intimate lifestyle categories.
H2-ooOh™ — Intimate Care, Spa-Water Inspired
Inspired by the refreshing simplicity of spa water, H2-ooOh is reimagining everyday intimate care with a fresh, approachable and thoughtfully formulated concept. The developing collection centers on pH-balanced, alcohol-free intimate wipes, with plans for a fragrance-free original alongside cucumber-and-aloe and coconut-water-and-aloe varieties. Combining botanical-inspired freshness, practical functionality and a playful wellness aesthetic, H2-ooOh is designed to make everyday intimate care feel a little more indulgent.
Nightcaps™ — A Sweet Little Late-Night Treat
Nightcaps brings cocktail-hour inspiration to the world of personal glides, transforming a familiar intimate essential into something delightfully unexpected. Envisioned around convenient individual portions, imaginative presentations and packaging designed with purpose, the collection blends practical convenience with an unmistakably playful personality. Think cocktail culture with an intimate twist—a little sweet, a little mischievous and made for moments worth savoring.
Bauble Butts™ — Your Little Black Book, Reimagined
Remember the little black book? Consider this its cheekier, more fashionable evolution. Bauble Butts is a playful intimate underwear concept featuring interchangeable, collectible charms that invite wearers to personalize their look and express their individuality. Drawing inspiration from nostalgic charm collections and the intimate secrets of the iconic little black book, Bauble Butts combines fashion, personal expression and a collectible twist.
“I grew up in a time when everything had personality,” Blanca Estrada-Gonzalez, Brand Architect, Haute Sugar, “Fashion was louder, colors were brighter, and nobody apologized for being a little extra. Somewhere along the way, everything started looking and feeling the same. I wanted to bring back that fun, that individuality, that little bit of rebellion—but with a conscience.
Step Onto Our Turf at XBIZ 2027
For its industry debut, Haute Sugar will welcome buyers, retailers, distributors and industry professionals into a vibrant, nostalgia-inspired private meeting experience that brings the brand’s personality to life. With bold colors, playful creative displays, cocktail-inspired refreshments and an unexpected touch of green turf, the space will invite visitors to step outside the traditional trade-show environment and into the colorful world of Haute Sugar.
The exhibition will introduce the brand’s identity, share its developing collection concepts and create opportunities for meaningful conversations with potential retail and distribution partners. More than a traditional product presentation, Haute Sugar’s XBIZ debut is an invitation to discover the vision behind a lifestyle brand that believes intimate essentials can be practical, expressive, nostalgic and unapologetically fun.
Haute Sugar will make its official industry debut as an exhibitor at XBIZ 2027 in Los Angeles, introducing its creative direction and upcoming collection concepts to retailers, distributors and industry partners.
