Once again this year, pjur is proudly joining Pride Season with a strong presence and a powerful message. In close collaboration with 32 organizations, including numerous AIDS support groups, the popular Pride Sachet Cards will be distributed at 46 locations across Germany. From small local gatherings to the major Pride parades in Munich, Cologne, and Berlin, the campaign spans the full spectrum of Pride events. pjur is committed to using every opportunity to raise awareness of queer lives, challenge prejudice, and foster greater openness and acceptance.
Pride Sachet Cards as Ambassadors for Respect and Diversity
A total of 32 partners, including AIDS service organizations, queer counseling centers, and educational initiatives, are actively involved in the campaign. They bring the sachets to the heart of the community: street festivals, info booths, parades, and local community centers where people connect.
Every year, pjur shines a spotlight on important social issues such as inclusion, equality, and sexual self-determination, always with creativity and impact. The Pride campaign is a key part of the brand’s ongoing commitment. Under the motto #allaspectsoflove, pjur champions openness, diversity, and respect – not just during Pride Season, but every day of the year.
Learn more at: pjur.com
About pjur
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.
