Alexander Giebel, CEO & Founder of pjur, was a guest on the internationally established Sexology Podcast hosted by Dr. Nazanin Moali. The latest episode explores how societal perceptions of intimacy have evolved and why body knowledge and conscious decision-making in the field of sexual wellness play an increasingly important role today.
The Sexology Podcast is one of the well-known formats in the field of sex science and psychological education. In conversations with experts from therapy, research, and sex education, topics related to sexuality and
relationships are scientifically contextualised and made accessible to a wider audience.
How perceptions of intimacy are changing
In the conversation between Dr. Moali and Alexander Giebel, it becomes clear how significantly the approach to intimacy has changed in recent years. Lubricants are no longer seen merely as products, but as part of a broader societal shift towards greater openness, education, and a more conscious relationship with one’s own body.
“The way we engage with sexuality is visibly changing. Topics such as body awareness and sexual wellness are increasingly becoming central elements of a more open societal dialogue,” explains Alexander Giebel.
Another key focus of the episode is the question of how products interact with the body and why body compatibility goes far beyond the initial sensory impression. It becomes clear that intimacy cannot be viewed in isolation but is closely linked to physical wellbeing and emotional connection.
The episode addresses a topic that is gaining increasing societal relevance. While sexuality has long been treated as purely functional or taboo, today’s discourse is evolving into a more open dialogue that places greater emphasis on education, well-being, and self-determination. For pjur, participation in this format underlines the importance of a scientifically grounded and contemporary exchange on sexuality and intimacy.
In the conversation, Alexander Giebel also shares insights into the history and development of lubricants as well as his personal motivation for entering the field of sexual wellness. Looking back to the 1980s, he describes how his first experiences with condoms and their lubricating coating sparked his interest in silicone-based formulations and ultimately led to the development of the first silicone-based lubricant. The episode also highlights how strongly products in this category have evolved over the years into today’s scientifically optimized textures with clearly defined requirements regarding skin compatibility and performance.
About Dr. Nazanin Moali
Dr. Nazanin Moali is a clinical sexologist and psychologist as well as the host of the Sexology Podcast. Her work combines therapeutic expertise with a scientifically grounded approach to sexuality and relationships. Through her podcast, she creates space for an open and modern dialogue on intimacy, body awareness, and sexual health. The latest episode featuring Alexander Giebel is titled “What Makes a Good Lube? Expert Alexander Giebel Shares The Best Components For Intimacy Essentials” and is available on Spotify and Apple Podcast.
