UK-based lube and community rave brand HOWL announced the launch of its Ambassador Program. A bold step forward in giving back to the loyal community that helped shape its success.
Designed to empower sex workers, educators, creators, and advocates, the program allows participants to earn commission by promoting HOWL products through unique referral links. More than just an affiliate model, the HOWL Ambassador Program is a celebration of the industry that champions sex-positivity, inclusivity and allows working-class people to experience financial empowerment.
Founder Samuel Douek said, “We’ve always been committed to giving back to the people who make this industry what it is: vibrant, sexy, bold, and unapologetically real. Our community has supported us from day one, and this is our way of saying: we see you, we value you, and we want you to succeed with us.”
The HOWL Ambassador Program is open to sex workers, influencers, educators, porn stars, and everyday supporters who want to share the brand with their audience while earning an income. Unlike many traditional programs, HOWL offers industry-leading commission rates, ensuring ambassadors are genuinely rewarded for their impact.
This initiative is a reflection of HOWL’s core mission: to create a business model that works for the people, not just profits. The Ambassador Program represents HOWL’s latest effort in a series of community-first initiatives. This year, HOWL also launched a fundraising campaign where the community could invest in the brand to rewrite the narrative around investment.
About Howl
Howl is a sexual wellness brand revolutionising intimacy through innovative sex tech products. They leverage the power of experiential events and a viral media channel to dismantle shame and champion pleasure. They sell lube, accessories and host LGBTQ+ friendly parties.
About Samuel
In 2024, Samuel went full-time as HOWL’s Founder & CEO, raising pre-seed funding, building a queer-led team, and expanding the brand into new products, sex education media (HOWL TV), and partnerships with Universal Music, Feeld, and WHOLE Festival. At its core, HOWL is about transforming how we experience intimacy, dismantling shame, celebrating pleasure, and creating spaces where all genders and sexualities feel seen.
