Luxury waterproof lifestyle brand Splash Blanket has announced the expansion of its popular Double Veluxe collection, introducing four new colourways following strong customer demand and continued retail growth across North America.
Previously available only in Black and Neutral, the Double Veluxe Splash Blanket is now launching in Royal Purple, Army Green, Emerald, and Champagne – four of the brand’s best-performing colours from other collections.
The expansion marks the latest product development from the award-winning company, which continues to lead innovation in the premium waterproof bedding and lifestyle accessories category.
“Double Veluxe has become one of our most requested styles because it offers a completely different feel to traditional waterproof blankets,” said Rosie Rees, Founder of Splash Blanket.
“Our customers love the sleek, elevated velvety aesthetic. It’s luxurious, minimalist, and incredibly soft, while still delivering the waterproof performance we’re known for. Bringing our most-loved colours into this collection felt like the natural next step.”
A Different Kind of Waterproof Blanket
Unlike traditional waterproof throws that rely on fleece, sherpa, or bulky construction, the Double Veluxe was designed for customers seeking a more refined aesthetic. Crafted with ultra-smooth micro velvet on both sides, the blanket delivers a buttery-soft feel without the fluff, creating a sleek, sophisticated finish that looks at home in bedrooms, living spaces, and luxury hospitality settings.
The collection is 100% waterproof and capable of holding up to one litre of liquid while maintaining its soft, premium hand feel. For the latest generation of Double Veluxe, Splash Blanket has also removed the traditional edge trim, extending the velvety finish all the way to the edges for a cleaner, more elevated appearance.
“As always, we wanted to create a product that didn’t look or feel like a waterproof product. Customers often tell us they’re surprised when they discover it’s waterproof because it feels like a luxury throw to cuddle in.”
Designed for Modern Lifestyles
While Splash Blanket first built its reputation within the intimacy and wellness category, the brand has continued to broaden its appeal through multifunctional products designed for everyday living. Customers use Double Veluxe for everything from relaxing on the couch and protecting bedding to wellness spaces, luxury accommodation, self-care routines, and intimate moments. The versatility of the collection has helped position Splash Blanket as a category leader within the premium waterproof lifestyle market.
Strong Demand Driving Expansion
The introduction of four additional colourways follows significant customer demand for greater variety within the Double Veluxe range. By bringing proven best-selling colours into the collection, Splash Blanket aims to provide retailers and distributors with a broader assortment while maintaining the premium positioning that has driven the product’s success.
The new range includes:
• Royal Purple – rich, bold, and luxurious
• Army Green – earthy, modern, and versatile
• Emerald – deep jewel-toned sophistication
• Champagne – timeless elegance with a soft neutral finish
“Customers were already asking for these colours before we launched them,” said Rees. “When we looked at the sales data across our existing collections, these shades consistently performed well. Expanding Double Veluxe with proven favourites made perfect sense.”
About Splash Blanket
Founded by Rosie Rees, Splash Blanket creates premium waterproof lifestyle products designed to bring comfort, confidence, and peace of mind to everyday life. Known for its innovative waterproof technology, luxurious fabrics, and category-defining designs, the company offers a growing collection of blankets & bedding that seamlessly combine functionality with elevated style.
Wholesale & Distribution Inquiries
Splash Blanket is actively expanding retail and distribution partnerships throughout the United States and Canada.
For wholesale opportunities, contact:
Rosie Rees – wholesale@splashblanket.com
https://wholesale-rr.myshopify.com
