COTR Inc. is proud to announce that two of its flagship brands, Le Wand and b-Vibe, have earned four product wins in the 2025 Bustle Magazine Sexual Wellness Awards. The annual awards, which are curated by Bustle’s editorial team and vetted by sex educators and industry experts, highlight the best in class across nearly 50 standout products in the personal care and sexual wellness space.
Dubbed “Bulbs of Steel”, the Le Wand Bow was awarded for its striking design and standout performance. The stainless steel, double-ended dildo is praised for delivering deep, targeted G-spot stimulation. “Stainless steel allows for precise pressure and weight,” noted certified sex educator Gabrielle Kassel. “The Bow is equal parts form and function, sleek, effective, and versatile.”
The Le Wand Rechargeable Vibrating Massager also took home an accolade after being named “Your Trustiest Friend” for its unmatched reliability and luxury feel. “With 20 vibration patterns, 10 intensity levels, and a 3-hour run time, it’s designed for consistent, high-quality performance,” said Certified Sex Educator Irma Garcia. “It never disappoints.”
Meanwhile, b-Vibe claimed two wins in the ‘Backdoor Awards’ category, spotlighting the brand’s industry-leading commitment to anal education and inclusivity. b-Vibe’s 5-Piece Anal Training Set was recognized for its educational depth and product versatility. Designed to introduce consumers to anal play in a safe, informed way, the kit includes three graduated plugs, lubricant, an applicator, a cleansing enema, and a comprehensive guidebook that demystifies every step of the process.
The Snug Plug also received recognition as it was referred to as “Best for Beginners”. Available in five sizes with optional vibration across six patterns and four intensities, the plug offers a comfortable and customizable experience. “New users can explore without vibration, while experienced users can gradually turn up the intensity,” said Kassel.
Commenting on the wins, Alicia Sinclair, founder of Le Wand and b-Vibe, stated:
“It’s incredibly rewarding to see products we developed with such care and intention continue to make an impact year after year. These awards are a testament to the hard work and innovation behind every launch.”
Sinclair, a Certified Sex Educator and Sexuality Coach, has long been recognized for her pioneering contributions to the wellness category. With over two decades of industry experience, Sinclair founded Le Wand, b-Vibe, and The Cowgirl, each developed with a focus on quality, safety, and inclusive design.
For wholesale inquiries or to place an order, please contact Kimberly Faubel, Sales Director at COTR, Inc. at kim@cotrinc.com
About COTR Inc.
COTR Inc. is a leading innovator in the premium sexual wellness market, offering award-winning products through brands like Le Wand, b-Vibe, and The Cowgirl. With a focus on inclusivity, design excellence, and consumer education, COTR empowers partners and customers alike through cutting-edge, thoughtful pleasure products.
About Le Wand
Le Wand is a woman-founded premium brand of personal vibrating massagers that bring unparalleled quality to a notoriously sketchy industry. Le Wand originated as one hell of a classic wand (all the power you could want with award-winning design to match) and has now become a full line of best-in-class, heart-pounding, hair-raising toys. Designed with pleasure in mind for all bodies, Le Wand embraces and champions intimacy for all with powerful, versatile pleasure tools that insist on bringing you to the next level.
About b-Vibe
b-Vibe is a premium collection of tech-forward anal play products founded by certified sex educator, Alicia Sinclair. The results of years of research, each b-Vibe product utilizes innovative design tactics to address specific, often unaddressed, sources of anal pleasure. Pioneering the category of high-end anal accessories, b-Vibe has been able to set a high-quality, yet approachable tone for a rapidly-emerging category. Most notably, b-Vibe’s core mission is to empower exploration through education. By offering a constant array of accessible content, carefully written guides, and real-world information, the brand promotes inclusivity and informed play.
