Luxury pleasure brand Je Joue will showcase a wave of new product launches at ANME this summer, highlighting the continued success of both the Je Joue range and its fast-growing ILY by Je Joue collection. Visitors to Booth 90 in the Academy Ballroom can see the latest additions to the portfolio and meet Ian Kulp, Head of Global Wholesale & Brand who can talk them through the new products on offer.
Recognised for 20 years as one of the industry’s original innovators and renowned for creating some of the market’s most powerful deep, rumbly vibrations with a luxury twist, Je Joue is now expanding its reach through its ILY Collection, a colourful, affordable luxury collection designed to introduce a new generation of consumers to the category.
The ANME showcase will include three new additions to the ILY collection: ILY Panty Vibe, ILY Cock Ring, ILY Rabbit. Alongside a new range of lifestyle and self-care products including: ILY Pink Champagne Candle, ILY Lip Balm and ILY Jelly Eye Masks.
Je Joue will also unveil two Couple’s Gift sets, in addition to their already best-selling couples collections: The Couples Collection and Double Trouble Kit. These sets offer strong gifting appeal and luxury presentation on the shelf. Further expanding the portfolio, Je Joue will showcase its new Mio Remote Controlled Vibrating Cock Ring, arriving in August 2026, as well as a new luxury massage candle collection available in Luxury Leather and Lavender Vanilla fragrances.
Ian Kulp, Head of Global Wholesale & Brand at Je Joue, said: “For more than a decade, Je Joue has built a reputation for luxury design, quality and performance. While that remains at the heart of everything we do, we’re also focused on attracting the next generation of consumers. ILY by Je Joue allows us to bring the same commitment to design and pleasure into a more accessible, lifestyle-led space, creating exciting new opportunities for retailers and distributors.”
Retailers, distributors and industry partners attending ANME are invited to visit Booth 90 to experience the new collection firsthand and discuss wholesale opportunities with the Je Joue team.
