Wellness brand teams with OUTtv’s breakout drag competition as an official challenge sponsor, putting inclusive pleasure at the heart of LGBTQ+ culture and celebration.
Blush, a global leader and vertically integrated wellness house, today announced a Pride Month partnership with Drag House Rules (Season 2), the OUTtv competition series and spin-off of the Emmy-winning phenomenon RuPaul’s Drag Race. The collaboration brings Blush directly into one of the most celebrated stages in LGBTQ+ entertainment and reflects a value the brand has championed from day one: pleasure is for everyone.
Drag House Rules brings together fan-favorite All Stars from multiple seasons of RuPaul’s Drag Race, iconic queens with massive global followings, to compete in over-the-top creative challenges in this hilarious, viral series. The show airs on OUTtv, one of the world’s leading LGBTQ+ entertainment networks, and has become the network’s most-watched original show in history. As an official challenge sponsor, Blush products will be woven directly into the fabric of the episode, on screen, in performance and in the hands of the queens themselves.
“Being part of Drag House Rules is a natural fit for Blush,” said Verna Meng, CEO of Blush. “We’ve always believed that pleasure is for everyone, and this show represents the very best of joy, creativity and self-expression. To be welcomed into the Drag Race universe, during Pride season, is something we’re incredibly proud of.”
The partnership spotlights some of Blush’s boldest, most expressive collections, including:
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Avant By Blush® | Summer Fling D3: Artisan 8 Inch Curved G-Spot Dildo with Suction Cup Base
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Avant By Blush® | Golden Dawn 8 Inch Artisan Crafted Dildo – G-Spot & Anal Play
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Temptasia By Blush® | Rattle Snake Dual-Ended Fantasy Vibrator With Mystical Plasma Globe
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Temptasia® Ardor® Silicone Bondage Collection
Arriving during Pride Month, the partnership marks a high point in Blush’s ongoing commitment to the LGBTQ+ community, a moment of visibility and celebration that aligns the brand with the creativity, confidence, and self-expression at the heart of Pride.
About Blush
Blush is a global leader and vertically integrated wellness house leveraging over a decade of manufacturing expertise to elevate intimacy into everyday self-care. With high-performance design at its core, Blush creates innovative toys for all bodies and identities. Spanning over 52 collections, the company serves an exceptionally diverse and evolving global customer base. For wholesale orders and more information, email info@blushlove.com
