Fort Troff, a recognized men’s adult wellness and lifestyle brand, has entered a strategic partnership with XR Brands to accelerate product development, expand wholesale distribution and support its next phase of growth. The partnership combines Fort Troff’s distinctive identity, innovative product portfolio and loyal customer community with XR Brands’ capabilities in global manufacturing, wholesale distribution, product development, creative marketing, warehousing and fulfillment.
Fort Troff products are now available directly through XR Brands. Doc Johnson no longer has inventory of Fort Troff products, and customers and retail partners can contact XR Brands directly for current product availability and ordering information.
Louis, Interim President of Fort Troff, will lead the brand’s strategy and growth in collaboration with XR Brands’ leadership and operational teams.
“Fort Troff already has something that is extremely difficult to create—a passionate customer base and an authentic identity,” said Rebecca Weinberg, President of XR Brands. “Our role is to give Louis and his team the resources and expertise to build on that foundation without changing what makes Fort Troff special. We’re excited to relaunch popular products, bring customer favorites back to market and introduce new innovations for the Fort Troff community.”
Combining Brand Strength With Scale
Through the partnership, Fort Troff will leverage XR Brands’ manufacturing, sourcing, product development and distribution infrastructure to improve product availability, expand its assortment and reach new domestic and international customers.
XR Brands’ creative and marketing teams will also support branding, packaging, advertising and content development while preserving Fort Troff’s distinctive identity and connection with its community.
“Fort Troff has an incredible foundation,” said Louis, Interim President of Fort Troff. “With XR Brands behind us, we now have access to capabilities and resources that would take years to build independently. I’m excited about what we can accomplish while staying true to the brand and community that got us here.”
The companies view the partnership as a long-term growth strategy focused on relaunching proven products, developing new offerings, expanding market reach and creating opportunities for retail partners and customers.
About Fort Troff
Fort Troff is a men’s adult wellness and lifestyle brand known for distinctive products, innovative design and a loyal customer community. The brand creates products and experiences tailored to its customers’ needs and interests.
About XR Brands
XR Brands is a global leader in pleasure innovation, specializing in fetish, BDSM and other categories that inspire curiosity and exploration. Its award-winning portfolio includes Creature Cocks, Master Series, BANG!, Clean Stream, Bedroom Bliss, Strap-U, Size Matters, JOCK, Mistress and LoveBotz—offering retailers a complete selection for everyone from curious beginners to experienced enthusiasts. For more information, visit www.xrbrands.com.
