Pulse Magazine

Fetish

Sportsheets Set to Unveil Signature Collection at ANME, with Preorders Now Open


Sportsheets® is proud to announce that preorders are now open for the new Signature collection, which will make its official debut at the ANME Founders Show, July 13-15, 2026, in Burbank, California.

Designed to bring Sportsheets’ most recognized and enduring products together under one cohesive identity, Signature serves as the new home for many of the company’s foundational styles, including the iconic Under the Bed® Restraint System and other long-standing customer favorites. Alongside these trusted best sellers, the collection introduces 20 new products featuring elevated materials, refined aesthetics, and thoughtfully designed packaging.

New additions include soft-touch cashmere-silicone leather handcuffs, ankle cuffs, collars and leashes, silicone gag options, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket, all crafted to encourage exploration and connection.

The launch also introduces the new Signature logo and packaging system, designed to enhance merchandising, encourage cross-selling, and help consumers shop with confidence. Every package features clear product photography, full-color lifestyle imagery, fit and sizing information, care instructions, compatibility recommendations, and QR codes linking directly to product demonstrations and educational content.

“Signature represents years of development, refinement, and collaboration across our organization,” said Emily Silva, Product Line Manager at Sportsheets. “We evaluated every detail, from materials and finishes to packaging and presentation, to create a collection that feels elevated while remaining approachable, functional, and true to the quality standards our customers expect from Sportsheets.”

For Sportsheets CEO Julie Stewart, the collection represents an important evolution for the brand and the products that helped establish the company as a leader in the category.

“For more than three decades, Sportsheets has created products that have become staples in bedrooms around the world,” said Stewart. “Signature gives our most foundational products a home of their own while creating a platform for future innovation. Bringing these products together under a unified identity strengthens our retail presentation, improves consumer education, and allows us to showcase category favorites like the Under the Bed® alongside an exciting new generation of products.”

Attendees of ANME will have the opportunity to experience the Signature collection firsthand ahead of its August 2026 ship date. In addition to the launch of Signature, Sportsheets has been nominated for three 2026 StorErotica Awards:
– Business Woman of the Year: Kelly Sofferman, Executive Vice President
– Fetish/BDSM Company of the Year: Sportsheets
– BDSM Product of the Year: Edge® Spiked Sensory Mat

Voting remains open through June 29, 2026. Industry professionals can cast their ballot here:
https://www.surveymonkey.com/r/SE26finalballot

Retailers and distributors interested in learning more about the Signature collection or scheduling a meeting during ANME can contact sales@sportsheets.com. For media inquiries, please contact elyse@sportsheets.com. To learn more, visit Sportsheets.com or follow @sportsheets on Instagram.

About Sportsheets
For more than 30 years, Sportsheets has created innovative products designed to help partners build confidence, deepen trust, and explore together. Best known for category-defining products such as the Original Sportsheet® and Under the Bed®, Sportsheets continues to develop products and collections that inspire exploration, and pleasure. Because intimacy is about more than products, it’s about Keeping Couples Connected®.

To Top