Pulse Magazine

Lubes/Lotions/Wellness

pjur WOMAN Lust Makes Waves at XBIZ in Miami


Miami, Florida / Wasserbillig, Luxembourg, May 2024 — During this year’s XBIZ pjur welcomed its guests to a sumptuous and stylish suite adorned with a range of POS materials: From cushions and product glorifiers, to inflatable lube bottles and a full range of pjur’s premium lubricants, the high-quality decor was the perfect match for the sophisticated vibes of the hotel.

The setting was the ideal place to showcase the latest product from the premium lubricant manufacturer: pjur WOMAN Lust. This innovative stimulation gel for women, which is available in two intensity levels, con-tains a unique blend of ingredients that deliver long-lasting, unforgettable sensations with clitoral vibrators, during oral sex and foreplay, and in other sexual encounters.

This innovative stimulation gel helps women to discover their sensuality. The product clearly sets itself apart from others in the market:

  • Water-based formula – Great for use with erotic toys or for stimulating foreplay.
  • Long-lasting clitoral stimulation – Up to 15 minutes of lasting stimulation.
  • Stimulating combination of ingredients – Natural premium ingredients to provide the high-quality experience customers expect from pjur.
  • Experience passion your way – Two intensity levels for custom clitoral stimulation.

The product made a great impression on XBIZ attendees. The appealing design of pjur WOMAN Lust – with the new pjur corporate identity – marks the start of an eventful summer for pjur in the USA.

A fair with innovative concept

From 13 to 16 May, the stunning Sagamore Hotel on Miami Beach played host to this year’s XBIZ – an event packed full of opportunities for the who’s who of the erotic industry to come together, talk business and party. The innovative event concept enabled attendees to get to know one another on a deeper level. In true speed-dating style, each attendee got 25 minutes to chat to the exhibitors in their own designated hotel room.

“I like this format because it gives you the chance to meet retailers who you wouldn’t otherwise get to work with directly,” says John Marinello, Senior Territory Manager and pjur Team Lead at the Lovehoney Group.

About pjur
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.

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