Time for yourself, a conscious awareness of your body and paying attention to personal needs are all part of holistic self-care. This also includes a mindful approach to intimacy and intimate health. With SELF-LOVE SEASON, pjur is deliberately putting these topics in focus and creating space for aspects of physical and intimate wellbeing that are still too rarely openly discussed. Because what feels good and what the body needs can change over the course of life. Different stages of life bring new experiences and changes that can also affect intimate wellbeing. Knowing your own body and dealing openly with these developments can help to recognise changing needs and shape intimate health and intimacy in a self-determined way.
Creating Space for Conversations Around Health and Wellbeing
As part of SELF-LOVE SEASON, pjur is creating space for conversations about health, wellbeing and the changing needs of the body. Together with experts and organisations, pjur is bringing different perspectives on physical and mental wellbeing into focus. The focus is on topics that often receive little attention in everyday life: How does the body change over the course of life? What role does self-care play in personal wellbeing? And how can intimate health and intimacy be supported during different stages of life? To this end, pjur works with experts and explores different facets of self-care through accompanying content. In this way, SELF-LOVE SEASON creates space for sound information, open conversations and a self-determined approach to physical changes and individual needs.
Selected Products for Personal Needs
SELF-LOVE SEASON is accompanied by selected products from the pjur range that address different needs related to intimacy and wellbeing. pjur med stands for highly tolerable products with natural and nature-identical ingredients. Specially developed for sensitive skin, they are aimed at people with a particular focus on tolerability. pjur INFINITY combines 30 years of experience in the development of lubricants. The silicone- and water-based formulations offer different properties and application options and are free from preservatives. pjur ORGANIC combines skin-friendly intimate care with ingredients of natural, vegan origin. The product range includes products for different areas of a personal self-care routine, from lubricant and cleansing to care.
A Campaign for Health, Safety and Conscious Intimacy
With SELF-LOVE SEASON, pjur aims to make knowledge about intimate health, physical changes and self-care more accessible and encourage people to approach different stages of life in an informed and open way. At the same time, the campaign shows the versatility of pjur products and how, depending on the situation in life, they can support different needs related to intimate health, wellbeing and intimacy.
