At this year’s eroFame in Hanover, pjur and Swiss wholesaler P.ART GmbH finalised their negotiations and signed a distribution agreement focusing on the erotic and retail sectors. From now on, local wholesaler P.ART will distribute the Luxembourg manufacturer’s premium lubricants in Switzerland and Liechtenstein. The new partnership marks an important milestone for pjur in the Swiss market and will make it significantly easier for local retailers to access pjur products. Alongside a wide range of pjur products, P.ART will also distribute pjur marketing materials and host regular training events. The pjur MED range is not affected by the new partnership, and the Swiss healthcare sector will continue to access these products via the current specialist wholesalers.
About P.ART GmbH
Founded in 2014, Swiss wholesaler P.ART GmbH offers its customers a vast range of premium erotic products. With everything from erotic toys to pjur’s premium lubricants in its portfolio, the Swiss distributor is a one-stop shop for retailers, which has enabled the company to establish itself as a strong and reliable partner in the erotic sector and beyond.
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.
