In the lead-up to this year’s eroFame in Hanover, pjur kept its plans shrouded in secrecy, only breaking the silence to announce that it would be launching new products at the event – so visitors were surprised when the company unveiled three brand-new innovations. The new brand design, which has now been rolled out across all product packaging, also impressed the crowds.
Iconic Redefined comes full circle
So, how does the future look for pjur? On a visual level, the answer to this question was clear: The fresh new label design looks modern and contemporary. The new look benefits both retailers and consumers in many ways:
- Modern, clean design that is instantly recognisable on the shelves.
- High-quality product presentation to win over new customers.
- Clear and comprehensible – product-related information visible at a glance.
The eye-catching logo and other visual elements, alongside the clear differentiation between water-based and silicone-based products, help customers find what they are looking for quickly and easily. The clear information hierarchy used across all products is at the core of pjur’s new, modern label design.
But even with all of the buzz around the new look, the three new products unveiled exclusively at eroFame were what really drew in the crowds.
New Premium Lubricant and Cleaning Foam
Two new products were added to the TOY series. The first – pjur TOY GLIDE – is a water-based lubricant that is ideal for use with masturbators. The product’s unique formula makes it easy to apply evenly and provides long-lasting moisture. pjur TOY Glide is suitable for use with all sex toys, regardless of whether they are made from latex, rubber, metal, glass or high-quality silicone.
The next new product was pjur TOY FOAM , which is designed to clean all toys gently and hygienically. Just a few pumps remove all traces of water-based and silicone-based lubricants. The special formula deep-cleans materials such as glass, metal, plastic, latex, rubber and silicone without damage. The product has also been dermatologically tested.
Exciting new product for men
pjur also launched a brand-new product for men: pjur superhero Ultimate – stronger than ever! With its innovative complex of six active ingredients, this stimulating product can help to reduce skin oversensitivity. The results are impressive: Enjoy longer-lasting pleasure and enhanced endurance, to take your sexual performance to new levels – with no lidocaine or benzocaine.
“Hot on the heels of the launch of new female stimulation product pjur WOMAN Lust, pjur is adding to the successful superhero range with pjur superhero Ultimate, the company’s strongest delay spray ever. In combination with the expansion of the TOY range, these new launches show that pjur has plenty of ideas up its sleeves for the future”, says Alexander Giebel, CEO & founder of pjur.
About pjur
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.
