JO, a trusted leader in sexual wellness for more than 25 years, announces the launch of the JO Bake Shoppe Collection, a new line of bakery-inspired flavoured personal lubricants designed to bring familiar flavours and trusted performance to the flavoured lubricant category. Available in convenient 2 oz bottles, the collection offers retailers an approachable assortment that encourages impulse purchases, gifting opportunities, and repeat sales.
The Bake Shoppe Collection features three dessert-inspired flavours:
– Frosted Cupcake – Warm vanilla cake layered with smooth vanilla frosting and baked sweetness.
– Orange Creampuff – Bright citrus balanced with silky vanilla cream and airy pastry notes.
– Peach Cobbler – Slow-baked peaches layered with warm vanilla and buttery crust.
Built on JO’s trusted water-based formula, each product is designed for both oral and intimate use and delivers a smooth glide that rinses clean with water. Like all JO flavoured lubricants, the Bake Shoppe Collection is made without sugar, parabens, or propylene glycol, is compatible with toys and safe for use with condoms, and features an FDA-cleared formula intended for intercourse. Every product is manufactured in the USA in an ISO-certified facility.
“Flavoured lubricants continue to be one of the easiest ways for retailers to introduce new shoppers to the category because the flavours are familiar and approachable,” said Timothy Ferencz, Director of Sales, North America. “With the Bake Shoppe Collection, we focused on recognizable bakery-inspired flavours paired with the trusted JO formula retailers already know. The result is a collection that’s easy to merchandise, encourages impulse purchases, and gives consumers another reason to come back to the category.”
The JO Bake Shoppe Collection is supported by retail-ready merchandising materials, digital marketing assets, and sell-in tools designed to help retailers introduce the collection and drive consumer engagement both in-store and online.
The JO Bake Shoppe Collection is available now through authorized distributors and retail partners. Retailers can contact their preferred distributor or JO representative for ordering information, merchandising support, and marketing materials.
