JO has officially concluded its 2025 $100,000 Giveaway, awarding 480 prizes to retail associates globally. Throughout the year, $96,000 in cash prizes was distributed to retail associates, culminating with a $5,000 grand prize awarded at the end of the campaign, completing the $100,000 giveaway. The promotion stands as the largest retail associate cash giveaway in adult industry history, recognizing the frontline retail professionals who help connect customers with the products they love.
For more than 20 years, JO has built its reputation on quality, performance, and strong partnerships with retailers. The giveaway was designed to recognize the retail associates who educate customers, recommend products, and help drive the brand’s continued success.
“The reason JO has been around for over 20 years is because of our unwavering commitment to quality and the strong partnerships we’ve built with retailers,” said Timothy Ferencz, Director of Sales, North America. “Retail associates are the people who help customers discover the right products and build trust with the brands they carry. This giveaway was our way of thanking them for believing in JO and helping make it a preferred lubricant brand for customers.”
One of the most memorable moments of the campaign came with the awarding of the $5,000 grand prize, which completed the $100,000 giveaway, to Osiris Hancock.
“You never know when the Grindr hookup will text you, that’s why I stay strapped with my bottle of rumple and JO lube,” Hancock said. “Thank you so much for the much needed money. It was a very unexpected but happy surprise, and now I have a jumpstart on buying a van to live in.”
“Success like this doesn’t happen by accident. It’s the result of relentless work, commitment, and a drive to be better every day,” said Nichole Larkin, Director of Operations at Sactacular. “Winning this prize is a well-deserved recognition of that effort. He shows this every day he’s at work. I’m excited for him and how this is going to change his life.”
“Retail associates are the backbone of our industry,” said Kong Son, Executive Vice President of Sales. “We’re incredibly grateful for their support and proud to recognize the people who help make JO a trusted brand for customers year after year.”
About JO
For over 20 years, JO has been a leading manufacturer of personal lubricants and intimate wellness products, trusted by retailers and consumers for quality, consistency, and performance. With a portfolio of more than 150 SKUs, JO offers a diverse range of products including award-winning personal lubricants, fan-favorite flavored lubricants, stimulating formulas, intimate hygiene products, and sensual massage products. Known for innovation and dependable performance, JO products are distributed through adult specialty retailers and distributors worldwide.
