German wellness group EIS/Satisfyer/Triple A has purchased Fun Factory’s entire product portfolio, patents, designs, brands, and inventory as part of an asset deal effective Oct. 1.
“With purchases, inventory build-up, production expansion, advance orders, our group is investing a high double-digit million amount in the Fun Factory brand,” said EIS/Satisfyer/Triple A Managing Director Sven Pelka. “This guarantees seamless and improved availability with goods produced exclusively in Germany. We have been able to significantly expand our patent portfolio with this acquisition and will soon be expanding the Fun Factory brand with many new, innovative products.”
Added Fun Factory founder and CEO Dirk Bauer, “With this sale, I am saying goodbye to the industry and am pleased to know that the brand will be part of the successful environment of the Triple A Group in the future. I am convinced that Triple A is the right choice for this deal and that the brand is an important building block for the premium segment.”
For more information, visit Satisfyer.
