From Sunday to Tuesday, Satisfyer took center stage at EroSpain 2025 in Barcelona as one of the event’s official sponsors. Alongside Fun Factory, the brand delivered a powerful presence—turning the trade fair into a milestone moment for the sexual wellness industry.
The highlight was Satisfyer’s striking booth, which debuted the brand’s new flagship store concept. The immersive installation offered an exclusive first look at what’s to come in 2025: 50 mono-brand stores in cities such as Barcelona, Frankfurt, and Miami, designed to sit alongside leading lifestyle brands and attract up to 10 million visitors per location annually.
At the same time, Satisfyer announced the rollout of its €750 million global investment program—the largest in the history of the category. The initiative includes 5,000 shop-in-shop systems tailored to support adult retailers with free furniture, competitive pricing, and guaranteed margins.
“Our aim is nothing less than a full reinvention of the industry—making pleasure modern, inclusive, and accessible,” said Sven Pelka, CEO of Satisfyer. “EroSpain was the perfect platform to share this vision and kick off the next chapter.”
The booth also marked the first-ever unveiling of Satisfyer’s patented new store design. High-resolution images from the EroSpain installation can be found HERE.
About Satisfyer
Blending tech innovation and sexual health, Satisfyer is a sexual wellness brand dedicated to creating pleasurable, multi-sensory experiences for consumers. Established in 2016, Satisfyer sets the tone within the industry, proclaiming that sexual health is for everyone, regardless of their sexual preference, socio-economic background, age, gender, or skill level. Available in more than 100 countries, with over 200 products and over 500 design awards, Satisfyer offers the most comprehensive and robust assortment of high-quality devices, all at accessible prices. Satisfyer leads the category in many countries, due to its marquee product, the Pro 2, which is the most sold sexual wellness device in the world. For more information, please visit www.satisfyer.com or follow @satisfyercom on Instagram.
