Nasstoys is proud to announce two major nominations for the upcoming XBIZ Awards 2025. Sara Gaffoor, Nasstoys’ dedicated and dynamic representative, has been nominated for Community Figure of the Year, while Elliot Schwartz, CEO and founder of Nasstoys, has been honored with a nomination for Executive Leadership Award.
These nominations represent not only individual achievements but the collective strength and heart of the Nasstoys family. Together, they reflect decades of innovation, teamwork, and dedication to an ever-evolving industry that continues to inspire, educate, and bring pleasure to millions.
“We’ve come a long way with our branding and packaging,” said Sara. “Modern tweaks and changes have arrived for 2025, and we’re going even further for 2026. Our entire team at Nasstoys has worked tirelessly to create products that reflect the evolving dynamics of the sex toy industry while staying true to who we are. Our packaging and products speak for themselves.”
As the company continues to grow, Nasstoys proudly introduces exciting new collections such as the Sorbet Line and the Royale Line, merging proven bestsellers with modern colorways, refined packaging, and thoughtful design. These releases showcase the company’s commitment to progress, inclusivity, and quality, creating products that perform exceptionally well across retail stores, wholesalers, and distributors alike.
Nasstoys’ success and legacy wouldn’t be possible without the visionary leadership of Elliot Schwartz. As one of the pioneers of the pleasure product industry, Elliot helped shape what it is today. His hard work, dedication, and belief in quality and integrity have built a foundation for future generations in the industry.
“Elliot ran so we could walk,” Sara shared. “The amount of time, energy, and passion he’s poured into Nasstoys is enormous. Everyone in the industry knows and loves him for what he’s contributed over the decades. If there were a ‘King of the Industry’ award, he would already be wearing the crown.”
At Nasstoys, teamwork and community are at the heart of everything. From the founders who paved the way to the new generation continuing their legacy, the company remains focused on listening, learning, and innovating for the people it serves.
