New Amsterdam-based sex toy brand Luxus, created by award-winning sex tech veterans Kiiroo, has today revealed the next generation of couples’ sex toys with the launch of their new external device, Luxus, a couples’ toy that syncs intimate pleasure using magnetic proximity sensor technology.
This first-of-its-kind couples’ toy dynamically responds to closeness. It reimagines and addresses the limitations of traditional couples’ toys, which can feel uncomfortable during intercourse and often lead to premature ejaculation in male users due to increased stimulation.
Luxus utilizes a two-part wearable system: LuxHer, a hands-free clitoral stimulator, and LuxHim, a magnetic penis ring. Using cutting-edge technology inspired by car parking sensors, Luxus uses proximity detection to help couples enhance shared pleasure in the bedroom and heighten their romantic connection. LuxHer’s vibrations dynamically respond to LuxHim’s closeness and movement. As LuxHim moves closer and with greater intensity, LuxHer vibrates in response, creating a real-time, synchronized pleasure experience. LuxHer can connect to the FeelConnect app, allowing remote control access and enabling users to customize settings, including vibrations, patterns, lights, and more.
Toon Timmerman, CEO of Luxus, states: “With Luxus, we are not just launching a product; we are redefining the way couples experience intimacy. By integrating state-of-the-art proximity sensor technology, we’ve created a device that encourages deeper connections and shared pleasure. Our innovative approach transforms the traditional ideas of intimacy with a research-backed approach that allows couples to engage with each other in ways that feel natural and exciting. Luxus was designed to enhance intimacy using the input of real couples and their experiences. The result is a couples toy that is a revolution in how we connect and enjoy intimacy together.”
Caspar Cnubben, the inventor behind Luxus, says: “The world around us is changing, and technology is an integral part of our lives. I’m always seeking ways to enhance existing technology, and couples’ toys became my focus. With traditional C-shaped toys, which have been on the market for years, many users find they detract from the experience. So, we reimagined intimacy and created Luxus, not just for enhanced pleasure but to reinvent the experience. We looked at the most popular elements of solo sex toys and combined these with technology from other industries to develop a completely new innovation.”
Key Features:
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Two-part couples’ toy; LuxHer, an external clitoral vibrator, and LuxHim, a magnetic penis ring.
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Innovative use of proximity sensor technology for synchronized stimulation.
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Dynamic vibration response based on proximity and movement.
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Comfortable, external, hands-free design for enhanced pleasure.
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App-controlled customization.
Luxus is available to purchase from www.luxusamsterdam.com priced at US$149.99/ €149/ £121. For B2B inquiries, please contact sales@kiiroo.com. For more information on Kiiroo please visit www.kiiroo.com.
About Luxus
Launched in 2025, Luxus is the newest brand from sextech leader Kiiroo, dedicated to redefining intimacy through cutting-edge technology. Designed to strengthen connections, Luxus introduces a new era of synchronized pleasure and intelligent interactivity. Unlike traditional couples’ toys, it is the world’s first external, non-insertable, hands-free device, enhancing shared pleasure without compromise.
About Kiiroo
Based in the heart of Amsterdam, Kiiroo has been a pioneer in the sex tech industry since 2013, developing innovative, high-quality products that go beyond physical sensation to foster genuine intimacy. With a mission to push the boundaries of online communication and sensual experiences, Kiiroo integrates cutting-edge technology to bring the power of touch to the digital world. Committed to innovation, the company designs products that bridge distances and create meaningful, effortless connections, ensuring intimacy is always within reach.
