Lovehoney Group, a global leader in premium intimate wellness, has entered a licensing partnership with XGEN, a long-established manufacturer and distributor in the adult novelty industry.
Under the agreement, XGEN will license Lovehoney Group’s groundbreaking Pleasure Air Technology, incorporating this patented innovation into a new range of suction-based stimulators. The collaboration includes a confidential compensation arrangement along with ongoing royalty payments for continued use of the technology.
Johannes von Plettenberg, CEO of Lovehoney Group, commented, “This partnership underscores our commitment to safeguarding and responsibly sharing our intellectual property. We are pleased that XGEN recognizes the value of our technological advancements, and we look forward to a productive collaboration that drives creativity and growth throughout the sexual wellness sector.”
Andy Green, CEO of XGEN, added, “At XGEN, innovation and fair competition are at the heart of our mission. We are excited to collaborate with Lovehoney Group to introduce new and inspiring products to consumers while fully respecting the intellectual property that supports them.”
About Lovehoney Group
The Lovehoney Group is one of the world’s leading companies in the sexual wellness industry and a provider of premium intimate products for your love life. Its mission is to promote sexual happiness and empowerment through design innovation, research & development and great customer service. The company houses many award-winning brands including Womanizer, We-Vibe, Fifty Shades of Grey, Arcwave and Happy Rabbit.
The Lovehoney Group was formed in 2021, when Lovehoney, Amorana and WOW Tech joined forces under the leadership of CEO Johannes Plettenberg. The Group employs more than 800 employees in ten offices all over the world.
