Like A Kitten is proud to announce its recognition as StorErotica’s 2025 Boutique Brand of the Year, a milestone that honors the brand’s bold commitment to reimagining intimacy through. empowerment, education, and unapologetic self–expression.
Founded by Mother–Daughter team, Natalie Johnson Annis and Shae Johnson, Like A Kitten was built to challenge industry norms by centering femme pleasure, emotional intelligence, and inclusive design. The brand has grown from a small but mighty concept into a nationally recognized name in the wellness space–without ever losing its voice or its mission.
“We’re beyond grateful to the retailers, buyers, partners, and peers who have supported Like A Kitten’s journey,” said co–founder Natalie Johnson Annis. “This win affirms that small brands with big hearts have a seat at the table–and we’re just getting started.”
“This recognition means everything–not just because we won, but because we did it while staying true to who we are. We’ve built a brand that speaks directly to our audience, that plays hard and works harder. This is what the future of pleasure looks like—and we’re only going up from here,” added Shae.
Like A Kitten continues to champion a pleasure–forward, emotionally grounded approach to sexual wellness, and remains deeply thankful to StorErotica, industry partners, and the B2B community for their ongoing support.
