Like a Kitten is thrilled to introduce Matie Fricker as the new Director of Education and Community Outreach at Like a Kitten!
This partnership is a natural one. The guiding principle at Like a Kitten is to educate and empower women in all areas of their lives, with a particular emphasis on sexuality and sexual equality. Matie Fricker has spent her career putting that belief into practice. As the founder and owner of Self Serve Toys — one of the most respected sex-positive retail and education centers in the country— she built a nationally recognized community education program. She has taught at universities and medical schools across the country including Harvard Medical School, Tufts University and Emerson College. Matie’s approach is pleasure-based, trauma-informed, and somatic — and what she brings into every room is humor, vulnerability, expertise, and presence.
Like a Kitten aims to bring free, practical sexual health workshops to colleges and universities through our Kitten University programs — designed for students of all genders, sexualities, and starting points. The goal is simple: open dialogue, less shame, and young people who feel confident and informed about their own lives. Matie will be launching our pilot program in the fall semester of 2026 in partnership with the University of New Mexico’s Women’s Resource Center.
Like a Kitten CEO Natalie Johnson Annis states, “Matie is exactly the right person to bring this program to life. She is so well aligned with our goals at Like a Kitten. We can’t wait for you to see what we build together!”
According to Matie Fricker, “When Natalie, Shae, Emily and I sat down and talked about the ways we want to change this world and this industry, I knew I had found the place I wanted to be. Building a national sexual health education program for the next generation is the dream job I have been preparing for my whole career.”
