For the very first Amsterdam edition of Erofame, Kiiroo went all in bringing together its full international team for an unforgettable showcase. Team members from across the globe, including representatives from the U.S. office, the Director of Global Business Strategy, and CEO Toon Timmermans, gathered under one roof to make this year’s Kiiroo booth the most complete and energetic yet.
A major highlight of the event was Kiiroo’s exclusive VR experience, designed to immerse visitors in the brand’s universe like never before. The dedicated VR team was on-site throughout all three days of the show, offering attendees a truly hands-on encounter with Kiiroo’s world. The response was overwhelming and many partners expressed interest in featuring the VR experience in their own stores and showrooms, aligning perfectly with Kiiroo’s mission to showcase its unique innovations in the most interactive way possible.
A Celebration of Dutch Pride
This year’s Erofame held special significance. Not only did it mark the first Amsterdam edition, but it also coincided with Amsterdam’s 750th anniversary, a milestone that resonated deeply with Kiiroo’s Dutch heritage. With Kiiroo’s headquarters located just a ten-minute walk from the RAI convention center, the team embraced the moment with full national pride, dressing the booth — and themselves — in bright orange to celebrate the occasion.
“Orange You Glad You Came?”
Keeping the orange spirit alive, Kiiroo hosted two evening events on Wednesday and Thursday titled “Orange You Glad You Came?”. Visitors were invited to join a raffle for a chance to win Apple AirPods 4 and a complete Modular Range package, featuring Kiiroo’s flagship product, the Keon, along with matching accessories. With great music, sparkling drinks, and a lively, relaxed atmosphere, the events turned out to be the perfect way to wind down after a bustling day at the show.
Capping off an already stellar week, Kiiroo’s Luxus brand received the “Highest Potential Product of 2025” award which is a remarkable recognition that highlights the brand’s continued commitment to innovation, design, and the future of pleasure technology.
“Having Erofame hosted in our hometown this year made the experience extra special,” said Toon Timmermans, CEO of Kiiroo. “It allowed us to celebrate both our roots and our growth on a truly global stage.” As Kiiroo continues to push boundaries in interactive intimacy, the Amsterdam edition of Erofame marks a proud chapter in the company’s story — one defined by creativity, collaboration, and connection.
