Pulse Magazine

Toys

Full Circle Brings the Heat to ANME


After three days of product showcases and productive meetings, Full Circle has successfully wrapped up another standout appearance at the ANME Founders Show in Burbank California.

Known for delivering pleasure products that balance performance, affordability, and retail-ready presentation, Full Circle made a big splash with a diverse product display. This included its newly launched collection of grinders, ultra-powerful bullet vibes, the latest styles of Be Savage sexy clubwear and lingerie, and an expanding catalog of the most in-demand pleasure items like sleek rabbit vibes, realistic dolls, and eye-catching accessories.

Retailers and buyers were quick to respond to Full Circle’s streamlined pricing and wide assortment of products to fulfill every category’s needs. Throughout the event, attendees stopped by to explore products designed with both visual appeal and strong sell-through in mind.

Among the biggest hits at the booth were Full Circle’s lineup of handheld and wearable vibes, which are contoured to the body and designed for direct stimulation. The company’s compact and colorful bullet vibes made for “power queens” also gained attention for their deep, no-pattern vibration at price points that don’t break the bank ($34.99–$49.99). Their punchy power and bold packaging were a major draw.

Additionally, decked out in super-sexy Be Savage outfits, Full Circle’s Savage Me dolls offer a premium, lifelike feel. The dolls were a conversation starter on the show floor and signaled Full Circle’s growing stake in the fantasy and lifelike pleasure category.

“Our goal going into ANME was to bring a full-circle experience — something for every type of buyer, across every kind of pleasure,” said Briana Watkins, the VP of sales and marketing for Full Circle. “The response was phenomenal. From our clubwear to our strongest bullet vibes yet, retailers recognized the versatility and sales potential across the board.”

Full Circle’s packaging also drew high praise — combining shelf and wall-display flexibility with bright, modern colorways that pop in-store and online. Products are priced with both consumer value and retailer margins in mind, making the collection an easy “yes” for buyers of all sizes.

“We’ve built our brand around delivering bold, high-performing pleasure tools that don’t sit on shelves,” said Watkins. “ANME gave us a chance to show just how far we’ve come — and where we’re headed.”

Visit ShopFullCircle.com to shop the latest bullet vibes and more.

About Full Circle
Full Circle is a top supplier of high-quality products designed to enhance the adult retail experience with an assortment offering something for everybody. From the bold and seductive Be Savage lingerie line to trendy toy designs from The Pleasure Company and the ultra-realistic Savage Me love dolls, our diverse portfolio caters to every desire.

To Top