‘What Happens in Vegas’ Party Set for March 22, 2026, at Deja Vu Showgirls Las Vegas
COTR is going all in on a new year of growth — with a party made for the high rollers of pleasure. Taking place Sunday, March 22, 2026, at Deja Vu Showgirls Las Vegas, COTR’s “Come TOGETHER: What Happens in Vegas” party will be an unforgettable night where big news will be revealed.
The event marks nearly a decade since the company’s monumental Cowgirl party, and COTR promises this one will be well worth the wait.
“It’s been nearly 10 years since our legendary Cowgirl party, and we’re thrilled to welcome our industry friends once again to a COTR celebration — this time in Las Vegas,” said Alicia Sinclair, COTR founder and CEO. “We’re pulling out all the stops to make this even bigger and better than the last one. We can’t wait to come TOGETHER and celebrate what’s next for COTR, and as they say, what happens in Vegas stays in Vegas!”
COTR has hinted that the celebration will include a major brand reveal, marking the debut of a new addition to its premium portfolio of body-safe, design-forward intimate wellness products. While details remain under wraps, the brand describes this move as a “strategic evolution” that reflects its commitment to quality, innovation, and inclusivity within the modern pleasure space.
“We’re incredibly excited about what’s on the horizon for COTR,” Sinclair added. “Our team has been working on something special that we can’t wait to share with the industry. This party will be the perfect opportunity to celebrate not just where we’ve been, but where we’re headed. After the success of our Cowgirl party years ago, we wanted to create the party of the decade as a follow-up, and Las Vegas felt like the perfect place to bring everyone TOGETHER to toast to the future of COTR.”
Industry guests are invited to save the date — March 22, 2026 — and get ready for a night of connection, celebration, and surprises in true COTR style. To RSVP for this not-to-be-missed event, email rsvp@cotrinc.com. For more information about COTR’s bestselling portfolio of brands, email sales@cotrinc.com.
