Full Circle Distribution/MiamiDistro proudly announces the appointment of pleasure industry sales veteran Briana Watkins as their new Vice President of Sales and Marketing. Effective Jan. 13, Watkins joins the up-and-coming company with an impressive 17 years of experience in the pleasure industry. She brings a wealth of knowledge, strategic insight, and deep-rooted relationships to her new leadership role.
Watkins’ journey through the industry is marked by consistent excellence and impactful contributions. Her previous experience includes roles with M.D. Science and Pipedream Products, where she has accumulated exceptional expertise in managing global accounts across Australia, Europe, the U.K., Canada, and the U.S. Prior to those roles, she served as Head Buyer for Hustler Hollywood stores, and also served as Senior Buyer/Manager and Merchandising Manager for Hot Topic prior to joining the adult retail biz.
Her accomplishments are underscored by a series of prestigious awards, including a banner year in 2022, when she was named Businesswoman of the Year at both the EAN Awards and XBIZ Exec Awards. Watkins has also been recognized with XBIZ Exec Awards for Account Executive of the Year (2019) and Business Development Executive of the Year (2016), alongside earning two consecutive Customer Choice Awards in Australia. In 2024, she also secured a nomination for the Team Leadership XBIZ Exec Award.
“I’m excited to hit the ground running to bring back the energy, creativity and fun that makes this industry special,” Watkins said. “The adult retail biz is about making money while building strategic partnerships that feel like family. This isn’t just about transactions — it’s about creating partnerships that thrive, delivering real value, and bringing life back into every interaction.”
“There’s so much heaviness in sustaining business these days,” she continued. “My goal is to lighten that load for retailers, foster comfort and trust, and create an environment where growth feels exciting again. I want to reintroduce a sense of personal connection, where customers know they can lean on us as trusted partners.”
As VP of Sales and Marketing, Watkins will spearhead strategic sales initiatives and marketing campaigns, and cultivate long-lasting relationships with key partners to support growth for Full Circle Distribution and MiamiDistro.
“My focus is on catering to retailers’ needs by thinking outside the box and offering tailored solutions that make doing business with us seamless and enjoyable,” Watkins shared. “We have a clean slate and the opportunity to build the business the way we want — aligned with our principles, focused on customer relationships, and open to exploring untapped opportunities within and beyond our industry.”
“Briana’s proven leadership, innovative approach to sales and marketing, and connections within the global pleasure industry make her an invaluable addition to our team,” said Full Circle/Miami Distro President Mike Savage. “We are confident her vision will drive growth, strengthen our partnerships, and elevate our brands to new heights.”
Explore Full Circle Distribution/MiamiDistro’s range of products now at ShopFullCircle.com.
About Full Circle Distribution
Full Circle Distribution is a top supplier of high-quality products designed to enhance the adult retail experience with an assortment offering something for everybody. From the bold and seductive Be Savage lingerie line to trendy toy designs from The Pleasure Company and the ultra-realistic Savage Me love dolls, our diverse portfolio caters to every desire.
