Biird, the pleasure-tech brand known for modern, accessible, design-driven intimate toys, is thanking the retailers who’ve supported the brand since day one with a limited-time staff gift campaign. Coordinated by Gisele International across Europe and North America, the promotion runs throughout the month of September 2026.
Every retailer stocking the Biird line; whether one product or the full range (accessories excluded); can treat their staff to a Biird product of their choice, up to €120 or $120 per staff member. Retailers ordering directly from Biird receive the products for free with their order; those ordering through a distributor receive a coupon code redeemable on the Biird website.
Eligible participants include in-store sales teams, home-party brand ambassadors, and online listing or marketing staff at any retailer who purchased a Biird toy between August 2025 and August 2026, across Europe, the US, and Canada.
“Honestly, it’s overdue,” said Lisa Sananes, co-founder of Gisele International, which coordinates the campaign across Europe, alongside Biird’s exclusive North American distributors Nalpac/Entrenue in the US and Landco in Canada. “The retailers who bring us visibility and trust us with their customers’ satisfaction and wellbeing are part of our story, and it felt about time we said thank you with more than a nice email.”
But the campaign is about more than a thank-you, Sananes added: it’s an invitation for retail staff to experience what sets the line apart. “Biird’s range deserves real hands-on attention: irreproachable quality, signature design, exclusive shapes and new materials that push what’s possible in this category. We want staff to feel the wow effect for themselves, across an inclusive range built for every kind of pleasure from soft introductions to bolder, more exploratory designs. That firsthand experience is what turns a recommendation into a genuine one.”
About Biird
Modern and accessible intimate toys, thoughtfully designed for a generation that approaches pleasure with authenticity, humour and curiosity.
About Gisele International
Gisele International is a B2B sales and distribution agency representing premium sexual wellness brands across Europe, acting as an extension of its partner brands’ B2B teams through a curated, protected retailer network.
