With the dawn of a new year Creative Conceptions, the multi-award-winning adult wholesaler and distributor are pleased to share their new updated logo.
The redesign signifies an exciting new chapter for the company, with a particular emphasis on expanding its footprint in Europe and further strengthening its operations in the United States. The emphasis on Creative also reflects the companies drive to create more of their own unique products to offer the market.
Talking about the redesign, Creative Conception’s Art Director, Matt Walsh, explains “Our redesign journey was about honouring our legacy while embracing the future. The old logo has served the company well for decades, but visual identities must evolve to remain relevant, and now was the perfect time for us, as we expand and innovate as a company.
The brief was to simplify the design while preserving its recognisable elements, maintaining a connection to our roots with a contemporary feel. The iconic ‘CC’ symbol was refined to better reflect the company’s ethos of intimacy – whether between couples, groups, friends, or even an individual’s relationship with themselves.
Paying tribute to the original logo, we retained the signature blue and added a warm gradient in the second ‘C,’ symbolising warmth, inclusivity, and creativity. This rebrand represents a thoughtful progression, balancing respect for our history with a bold step forward. We believe the new logo captures the spirit of who we are today and where we’re headed.”
To learn more about Creative Conceptions’ journey and exciting vision for the future, watch their story here: https://youtu.be/LZBJ0N3Q3lM?si=MQgFST2X-KknFRBa
