Pulse Magazine

Furniture

Liberator Becomes Exclusive Branding Partner of OSUGA Toys

Liberator is thrilled to announce that the company is now the exclusive branding partner of OSUGA — an award-winning, design-forward brand that’s transforming the women’s sexual wellness category through innovation, elegance, and purpose. Created by a team of passionate women, OSUGA fills a crucial gap in the marketplace — delivering body-safe, beautifully crafted products designed by and for women. The result is a brand that resonates emotionally, performs exceptionally, and elevates the entire category.

“OSUGA represents everything the modern consumer is looking for — quality, intention, and emotional connection,” said Louis Friedman, CEO of Liberator. “We’re proud to exclusively bring this visionary brand to our wholesale partners across North America.”

“We believe OSUGA isn’t just a product line — it’s a cultural shift,” added Genevieve Lariviere, Sales Director at Liberator. “It empowers women through design, and we’re excited to help our partners lead that conversation at retail.”

As OSUGA’s exclusive branding partner, Liberator is the only source for wholesale access in North America.  Together, they bring thoughtful, high-margin innovation to your shelves.

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