XR Brands is now shipping ten new performance penis pumps from the JOCK Advanced Collection, giving retailers a modern assortment and an easy way to refresh their pump section. From beginner-friendly bulbs and triggers to advanced rechargeable hydro systems, the line delivers premium performance at three accessible price points.
Designed to meet users wherever they are on their pumping journey, the JOCK Advanced series offers quality-grade materials, straightforward designs, and a clear good–better–best structure that makes shopping and upselling simple.
Among the ten new releases, three standout models highlight the range and innovation behind the collection. The Power Up Digital Automatic Waterproof Penis Pump leads the line as the flagship hydro model, offering powerful suction, water-assisted performance, and a crisp digital display for intuitive, fully adjustable sessions in the bath, shower, or out of water.
For users who want real-time progress tracking, the Pump Up Penis Pump with Gauge & Trigger provides instant visual feedback through its built-in gauge, paired with a smooth pistol-trigger handle for controlled, confident pumping—turning each session into a small but motivating win!
Rounding out the trio, the Power Pumper Automatic Penis Pump is the ideal entry point for beginners exploring automatic suction. Its strong motor and ergonomic pistol-grip controller deliver consistent, effortless performance right out of the box.
“The JOCK Advanced collection fills a void in the market with a complete, turnkey solution for performance pumps—at price points your customers can relate to,” said Rob Phaneuf, Director of Sales & Marketing for XR Brands. “We designed this lineup to simplify the experience for beginners while still giving more advanced users the power and precision they demand.”
All JOCK Advanced pumps come in sturdy, eye-catching boxes packed with information and backed by XR Brands’ 1-Year Limited Warranty. The complete list of JOCK Advanced Penis Pumps can be found here. For more information or to place an order, contact your preferred XR Brands sales rep, email info@xrbrands.com, or visit xrbrands.com.
About XR Brands
XR Brands is a global leader in pleasure innovation, specializing in fetish, BDSM, and other categories that inspire curiosity and exploration. Its award-winning portfolio includes Creature Cocks, Master Series, Bang!, Clean Stream, Bedroom Bliss, Strap-U, Size Matters, JOCK, Mistress, and LoveBotz — offering retailers a complete range from beginner to advanced. With a focus on accessibility, quality, and dynamic design, XR Brands helps partners capture demand across every market. The company’s commitment to innovation and inclusivity has earned top honors, including 2024 BDSM Brand of the Year (XBIZ), 2024 Best Fetish Manufacturer and Best Pleasure Product Manufacturer (AVN), and 2025 LGBTQIA+ Pleasure Products Company of the Year (StorErotica).
