When Creative Conceptions launched Sei Mio, the brand positioned the line as a “detail-focused” collection designed to meet growing demand for high-quality, accessibly priced bondage and BDSM products. The range arrived at a time of renewed interest in the BDSM category, contributing to a “steady, sustainable demand” for elegant restraint and sensation-play items.
Now, the company introduces Sei Mio 2.0: 24 new products that Creative Conceptions’ owner Jane Bowles describes as being “crafted to inspire deeper connection, playful exploration, and luxurious submission.” The expanded range continues the line’s signature aesthetic, featuring velvet textures, gunmetal hardware, and smart, adjustable restraint systems.
Matt Walsh, art director and the creative lead behind the brand, says: “When developing Sei Mio 2.0, we wanted to bring to life some of the original concepts we envisioned for phase one but couldn’t include at the time.” His personal favourite is Seated and Mistreated, an under-chair restraint system offering multiple restraint points for wrists, ankles, and neck.
Other additions include The Correction Collection, a five-piece discipline kit in a roll-up case with a ruler, paddle, flogger, stinger, and riding crop. The kit also features a pair of dice – one to determine the tool, the other the number of strokes. Additional highlights include Pillow Talk, which transforms standard pillows into a positional support with restraint options; Sensory Surrender, a blindfold, ear plug, and ball gag set; and Total Eclipse, an enhanced 3D eye mask.
Retailers placing initial qualifying orders will also receive Sei Mio’s new gift with purchase: Pleasure and Control, a 52-card exploration into seduction and submission. This game provides ideas and inspiration for your customers to delve deeper into the world of restraint play, and provides a useful upselling tool that will also encourage repeat store visits.
Give In To Temptation: Stock Sei Mio
Don’t keep your customers waiting… Sei Mio is already in high demand, and now is the perfect time to secure your stock. Shop online at www.creativeconceptions.co.uk for fast, easy ordering, reach out directly to your sales representative for tailored support, or alternatively, you can email sales@creativeconceptions.co.uk to place your order. Make sure your shelves are ready for the brand that everyone’s hoping is under their tree this Christmas.
