Don Wilson, founder of EP Products and a prominent figure in Canada’s adult retail industry, has died at the age of 78.
“Dear industry friends, it is with deep sadness that we announce the passing of Don Wilson on March 29, 2025,” the EP Products team wrote in an email to customers and business associates.
“Don was not just a leader in our industry; he was a mentor, a friend, and an inspiration to all who had the privilege of working with him,” read the email. “For over 25 years, Don dedicated himself tirelessly to the industry, and his legacy of hard work, integrity, and kindness has left an indelible mark on all of us. His influence will be felt for years to come, and he will be greatly missed.”
Wilson found his way into a successful career selling sex toys almost by chance, launching EP Products in 2013 out of necessity. Today, the Canadian distribution company offers more than 3,000 items from its headquarters in Port Coquitlam, British Columbia.
A Celebration of Life will be held in Wilson’s honor at The Junction on Davie Street in Vancouver, B.C., on Tuesday, April 15, at 2 p.m. Wilson is survived by his sister Verna, who co-owned EP Products and Little Sisters with him, as well as his sisters Wendy and Hazel, and three brothers — Ray, Jim, and Al.
