Ready-to-use educational merchandising supports retailers, associates and shoppers across personal lubricants and intimate wellness.
JO has officially launched the JO Retail Education Program, a free in-store initiative designed to help retailers educate shoppers and make personal lubricants and intimate wellness products easier to understand and navigate. The first assortment of educational materials is available now at no cost through JO preferred distributors. Retailers can also request materials directly through a JO sales representative.
“Education has always been an important part of how we support our retail partners, but we also recognize that many consumers are making decisions right at the shelf,” said Kong Son, Vice President of Sales at CC Wellness. “The JO Retail Education Program gives retailers easy-to-use tools that help their teams have more informed conversations while giving shoppers the information they need to feel more confident in what they’re choosing.”
Education Beyond the Product
The program combines product-specific merchandising with broader category education.
Find Your Perfect JO helps shoppers understand the differences between water-based, hybrid and silicone lubricants and navigate JO’s range of formulas. How Do You Know Your Lubricant Is Safe? provides guidance on what consumers should look for when selecting a personal lubricant, including product identification, intended use and important labeling information.
The initial assortment also includes dedicated education for JO Agape, Coconut Hybrid, Xtra Silky, Cumplay, JO Flavors and the Vitalize intimate wellness collection. Materials are available in multiple ready-to-display formats, including 5×7 and 4×6 education cards, table tents and shelf talkers, giving retailers flexibility to incorporate education throughout the store.
Built to Grow
The current assortment is the first phase of a larger JO Retail Education platform, with expansion planned for 2027. Retailer feedback and in-store usage will help guide future materials covering additional products, collections and category topics.
“We hear directly from our retail partners about the questions their teams and customers are asking,” Son added. “This program turns that feedback into education they can put directly into the retail environment.”
Available Now at No Cost to Retailers. JO Retail Education Program materials are 100% free to retailers and available now through your preferred JO distributors or directly through a JO sales representative.
About JO
JO is one of the largest and most trusted sexual wellness brands in adult retail, offering premium products designed to enhance intimacy and elevate the overall sexual experience. The brand looks beyond conventional expectations to set higher standards for safety, quality, and performance.
