Free Oct. 7 webinar covers what journalists look for and how to write pitches they actually want to read
The Sexual Wellness Professional Alliance (SWPA) will host a free webinar on Wednesday, Oct. 7, at 10 a.m. PT, featuring Bryony Lees, PR Manager at Little Leaf Agency, on how sexual wellness brands can land mainstream media coverage.
Getting a sexual wellness brand noticed by mainstream media can be challenging. Journalists receive more than 100 pitches a day, and sexual wellness brands also face ad restrictions, shadowbans and lingering misconceptions about the industry. Standing out takes a smarter approach to PR.
During “Breaking Through: Landing Mainstream Media Coverage as a Sexual Wellness Brand,” Lees will cover the groundwork to do before contacting a journalist and how to write a pitch that stands out in a crowded inbox.
Attendees will learn:
- What makes a story newsworthy, and what journalists are looking for
- How to write a pitch that gets opened and answered
- How to build lasting relationships with reporters and editors
- How to handle the visibility challenges specific to sexual wellness
“With journalists receiving so many pitches every day, sending a press release or product announcement is rarely enough to get noticed,” said a SWPA spokesperson. “This webinar gives sexual wellness professionals a look at how the media works and how to approach journalists more strategically.”
Webinar Details
Breaking Through: Landing Mainstream Media Coverage as a Sexual Wellness Brand
Wednesday, Oct. 7, 2026
10–11 a.m. PT
Online via Zoom
Register: https://us06web.zoom.us/webinar/register/6417860329971/WN_aG4WWAz3TiaaOjzXjh1AoA
About Bryony Lees
Bryony Lees has more than seven years of experience in marketing and public relations across multiple sectors and now works exclusively within the sexual wellness and pleasure industry. As PR Manager at Little Leaf Agency and a qualified Sex and Relationship Editor, Lees specializes in brand storytelling, strategic communications and media relations. Her experience spans B2B and consumer-facing marketing and communications, with a focus on helping purpose-driven brands build meaningful narratives and connect with their audiences.
About the Sexual Wellness Professional Alliance
The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, is a professional community supporting people who work across the sexual wellness and pleasure industry. Through education, resources, networking and industry advocacy, SWPA helps sexual wellness professionals build stronger, more informed and sustainable careers and businesses. SWPA hosts free monthly webinars on business and professional growth topics. See upcoming events at https://www.swpafsc.org/events/category/swpa-events/.
