Wicked Sensual Care is entering Pride Month 2026 with a meaningful milestone: the brand has now donated more than $75,000 to LGBTQIA+ and social justice organizations since launching its simply® Aqua Special Edition initiative in 2021.
The program has grown into a year-round giving commitment, with Wicked Sensual Care donating every month to organizations supporting queer, trans, Black, immigrant, reproductive justice, and community care efforts. Past beneficiaries include the Marsha P. Johnson Institute each June, The Trevor Project, Trans Lifeline, SAGE, GLAAD, Immigration Equality, Equality Florida, Brave Space Alliance, Lavender Rights Project, True Colors United, Equality Texas, Transanta, Trans Continental Pipeline, Georgia Equality, Making Gay History, The LGBTQ Foundation of Kansas, Invisible Histories, and many more.
For Pride Month 2026, Wicked Sensual Care will continue that support with a portion of proceeds from the entire simply® collection, including the wildly popular simply timeless® collection, with proceeds benefiting the Marsha P. Johnson Institute and Invisible Histories Project.
“At a time when LGBTQIA+ communities are being targeted in so many ways, it is essential for brands to do more than show up during Pride,” said jessica drake, Wicked Sensual Care’s Director of Marketing and Product Development. “We have to show up loudly, proudly, and consistently. This campaign is about honoring queer history, protecting queer futures, and making sure our community knows we are not backing down.”
From limited-ingredient lubricants and toy cleaners to the perimenopause- and menopause-focused simply timeless® collection, the simply® line shows how Wicked Sensual Care turns inclusive values into both product development and community impact.
