Pipedream Products has announced the hiring of Joseph Petracca as President to lead the Global Sales and Marketing divisions.
Mr. Petracca brings vast experience beginning his career as a marketer of lubricants and condoms (Trojan) and home diagnostics (First Response). He later went on to lead multiple beauty brands in the D2C space, ultimately returning to the sexual wellness industry, most recently as MD for enhancement brands Lelo and Intimina.
Mr. Petracca’s successful track record penetrating new markets via localized media platforms has Pipedream well positioned for global growth.
“I am delighted to welcome Joe to the team. His breadth and depth of experience within the industry is going to be invaluable to our business as we continue to grow, together,” said Barbara Cook, CEO, Pipedream Products.a
