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Kiiroo Partners with Good Brands Group to Expand Market Presence in the Americas


Kiiroo, a leader in interactive pleasure products, is thrilled to announce its exclusive partnership with Good Brands Group to accelerate its B2B growth in the Americas. This collaboration marks a pivotal step in Kiiroo’s mission to innovate and expand its footprint in the sexual wellness industry.

Under this partnership, Good Brands Group will join Kiiroo’s business operations across The Americas, by teaming up with Kate Kozlova, Kiiroo’s US Brand Ambassador, to focus on brand expansion, strategic partnerships, and education. The seasoned team at Good Brands Group brings a wealth of expertise and deep connections within the industry:

  • Frederic Walme, heading Sales and Business Development, brings years of experience in forging impactful industry relationships and driving revenue growth.
  • Kristen Tribbyleading Marketing and Education, is renowned for creating dynamic marketing strategies and comprehensive educational initiatives that resonate with both retailers and consumers.
  • Jeanelle Mena, as Sales Manager, offers unparalleled insights and hands-on support to ensure smooth onboarding and successful collaborations with partners.

“We are excited to join forces with Good Brands Group as we work together to deepen our impact in the Americas. Their expertise and commitment to fostering innovation in sexual wellness align perfectly with Kiiroo’s vision,” said Simon Smith, Kiiroo’s Director of Global Business Strategy. “Together, we’re not just expanding our reach; we’re revolutionizing how couples connect and explore intimacy through technology.” Kiiroo’s CEO, Toon Timmermans added “This aligns perfectly with our mission and vision of becoming the industry’s leading intimacy-technology leader.”

Good Brands Group will work closely with the Kiiroo team on various campaigns in 2025 to elevate shared experiences through cutting-edge technology. The upcoming projects aim to cater to a broad audience, blending sophistication with functionality to create products that empower couples to connect on deeper, more intimate levels.

“Good Brands Group is proud to partner with Kiiroo, a brand that continues to set the standard for innovation in sexual wellness. The projects we are working on are set to redefine intimacy and resonate strongly with our B2B partners across the Americas,” said Frederic Walme, Sales and Business Development Director at Good Brands Group.

With a shared commitment to quality, innovation, and education, Kiiroo and Good Brands Group are poised to make significant strides in the sexual wellness market. Retailers and partners can expect unparalleled support, innovative product offerings, and engaging educational content as this partnership comes to life. For more information about Kiiroo’s products, or partnership opportunities, please contact: press@kiiroo.com 

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