Sexual wellness marketing strategist Casey Murphy today launched The Pleasure Brand Lab, a digital suite of marketing tools and templates designed specifically for small and indie brands in the sexual wellness industry.
“I’m elated to offer creative, accessible marketing solutions built for the people I’ve worked alongside for years,” Murphy shared. She went on to say, “This is the first marketing resource of its kind built specifically for pleasure product retailers, sex educators, home party professionals, and product makers. It delivers a polished, comprehensive strategy packaged in an accessible way that small business owners can actually use.”
According to Murphy, the inaugural holiday-themed toolkit delivers “low-effort, high-impact digital and printable assets to boost visibility, drive seasonal sales, and cut through algorithm fatigue.” She stated that the December 1st launch “acknowledges the reality of retail life: most businesses are juggling holiday sales, burnout, and blank content calendars at the same time.”
Featuring five original, done-for-you digital tools, the collection includes: a 32-page editable Holiday Gift Guide Template, the dual-version Spicy Advent Calendar Content Kit (standard couples and kinky editions), a Product Pairing Toolkit packed with over 100 curated product bundle ideas, and a customizable Naughty Wish List. Every asset is ADA-friendly, printable or digital, and fully-customizable using a free Canva account.
“This digital suite matches the real pace of adult retail: fast, scrappy, and full of last-minute pivots,” said Murphy. “These practical, time-saving resources are built on years of behind-the-scenes industry work compressed into something usable: marketing, copy, sales, manufacturing, and the behavioral triggers that keep customers coming back. Every template addresses a recurring pain point for the majority of small business owners, from the retailer who plans tomorrow’s social media content the night before to the home party consultant who needs a well-designed product catalog.”
The launch represents the first wave of Murphy’s digital marketing suite, with additional releases scheduled throughout December. Digital products are available immediately online. For additional customization requests, white label partnership opportunities, or general inquiries contact hello@thecaseymurphy.com.
About Casey Murphy
Casey Murphy is a Certified Sex Educator brand positioning strategist with 20 years of experience in the adult wellness industry. Specializing in brand positioning and grassroots marketing strategies for sexual wellness brands, Murphy has developed award-winning campaigns for manufacturers, distributors, e-commerce platforms, and home party businesses. Murphy combines strategic thinking with conversational wit to help brands connect authentically with their audiences while navigating platform restrictions and industry nuance.
