Hanover, Germany / Wasserbillig, Luxembourg, October 2023 – At this year’s eroFame in Hanover, pjur was decorated with the EAN EROTIX award for “Lubricant Brand of the Year”, for the brave step of taking its brand in a completely new visual direction, but also in recognition of its rigorous implementation of the MDR.
pjur recognised the importance of the MDR early on, and is now one of very few MDR-certified personal lubricant manufacturers on the market. Once again, pjur has proven itself to be a professional and capable partner, focusing on customer safety.
pjur’s brand refresh has successfully taken the design of product labels to a new level while retaining the familiar brand identity. This ensures products are still recognisable, while offering opportunities for attractive product displays and a host of selling opportunities. Following the classification of personal lubricants as Class IIb medical devices, retailers also have the security of knowing the products are compliant with the law.
About the EAN Awards
Every year EAN Magazine celebrates the best companies in the adult industry. The B2B trade fair eroFame was the perfect platform for announcing the winners and handing out the prestigious trophies.
About pjur
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.
