Apparel company do+dare undie company is excited to share that it’s bold underwear brand is about to step into the spotlight on Dragon’s Den! Its episode airs on October 3rd at 8 PM (8:30 NT) on CBC and the CBC Gem streaming service.
A few years ago, the company dared to turn its passion into a business that challenges the status quo of the underwear industry. do+dare undie co. was born out of a desire to create high-quality, eco-conscious underwear that not only feels incredible but also empowers people to express their true selves. Its undies are crafted from the softest, eco-certified bamboo fabric—designed to take care of your most sensitive parts with absolute comfort. Plus, every pair is proudly made in North America, because the company believes in supporting local craftsmanship and doing its part for the planet. All of their products are actually sewn in Toronto!
But there’s more to our story… its superpower is allowing its customers to make their undies truly unique. Whether it’s a cheeky message, an inspiring quote, or a one-of-a-kind design, the company is here to help people stand out from the inside out.
For more information please visit here: do+dare undie co.
Its journey has been fueled by the incredible support they’ve received from their community in Burlington, and they can’t wait to share more about its experience pitching to the Dragons. The CBC put together a special teaser video of our pitch, and they’ve love for you to check it out. It’s a sneak peek into what makes do+dare undie co. so special—and why the company believe the Dragons couldn’t resist airing its pitch!
Watch the Pitch Teaser Video (Instagram)
If you’re interested in setting up an interview or sampling our undies before the episode airs, we’d be thrilled to connect. You can reach us via this email, or at 647.868.1662. We’re more than happy to chat about our journey, our products, and what it’s like to pitch on Dragon’s Den.
Catch all the action and some behind-the-scenes fun at cbc.ca/dragonsden. Dragon’s Den is filmed at the CBC Broadcasting Centre in Toronto and airs Thursdays at 8 p.m. (8:30 NT) on CBC and the CBC Gem streaming service starting September 26. Molly Middleton and Amy Bourne are the Senior Producers, with Dianne Buckner hosting.
For more details about the show, feel free to reach out to Elizabeth Reid at CBC Public Relations: elizabeth.reid@cbc.ca | 647-981-7059.
