pjur was a partner of the K!nky Guide Awards 2025, presented as part of Euphoria Night on 13 September at the Catonium in Hamburg. The ceremony celebrated the highlights of the kinky community, blending entertainment, art, and diversity with a strong commitment to respect and openness.
Stage of Diversity
The Euphoria Night, organised by Nico, also known as the Kinky Guide, transformed the Catonium into a sensual playground for the scene. Amid pulsating floors, ecstatic beats, intense performances and atmospheric play areas, a space emerged where desire, imagination and physical expression came together. pjur sachetcards were handed out to guests, small giveaways that accompanied intimate moments while also providing a direct point of contact with the brand.
Awards of the Night
On the evening of Euphoria Night, the K!nky Guide Awards 2025 were presented across five categories along with a special award. The winners received their awards in a celebratory atmosphere and were also given an exclusive product pjur package:
- Best Kinky Party 2025: Flowers and Bees
- Best Kinky Party 2025: Kinky Raw
- Best Kinky Party 2025: Unleashed.Berlin
- Best Kinky DJ 2025: Stuckeyrella
- Best Kinky Performance 2025: Federhalter & Lisa Rocket
- Special Award 2025: Dominique Insomnia
Interview with Nico, the Kinky Guide
Discover more about the scene and enjoy an open conversation about what really happens at kinky parties in our interview with Nico, the Kinky Guide, on the pjur blog. https://www.pjur.com/en/blog/kinky-parties-interview-nico-the-kinky-guide/
About pjur
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.
