pjur is an official sponsor of the SEX NOW exhibition at the NRW-Forum Düsseldorf, bringing the brand and its products into an open dialogue about modern intimacy. Running from September 5, 2025 to May 3, 2026, the exhibition combines art, media, and talks.
Playground of Modern Intimacy
In ten themed spaces, more than 400 objects will be showcased, ranging from latex fashion to AI sex dolls. Visitors will immerse themselves in desire, power, bodies, queerness, sextech, and future visions of intimacy. Highlights include the Fluffy Library, an ASMR installation with a tantra bed, interactive Sexoscope stations, PorYes films, femtasy audio plays, as well as formats exploring virtual relationships and AI toys.
A Shared Spirit
“We want this exhibition to spark an open, humorous and forward-looking discourse about sex,” says Alain Bieber, Artistic Director of the NRW-Forum. Alexander Giebel, CEO and founder of pjur, adds: “SEX NOW shares core values with pjur: education, empowerment, diversity, and innovation. Our partnership demonstrates how modern, open intimacy can be shaped responsibly.” In addition to being featured as an exhibition piece, pjur contributes to SEX NOW in various ways: by distributing sachet cards to visitors at selected happenings, by making products available in the museum shop, and through a panel talk with Alexander Giebel in April 2026.
About the SEX NOW Exhibition
SEX NOW runs from 5 September 2025 to 3 May 2026 at NRW-Forum Düsseldorf, Ehrenhof 2, 40479 Düsseldorf. Around 80,000 visitors are expected. More information at http://www.nrw-forum.de/en/exhibitions/sex-now
About pjur
As a brand, pjur (pronounced pure) stands for improving the sex life and quality of life of people worldwide. pjur helps people to discover their passion and joy, enabling them to enjoy carefree sex and enhance their sexual well-being. The portfolio comprises over 60 premium intimate products in a range of different categories, including premium water and silicone-based personal lubricants, stimulation and delay products and specialist products for niche areas.
