The Sexual Wellness Professional Alliance (SWPA) will host The AI Ladder, a free three-part webinar series on using AI to improve everyday business operations. Led by Zondre Watson, General Manager of Technology & Analytics for Ero-Tech (Secrets Adult Boutiques), the series will show participants how to put AI to work in real retail environments, starting with the fundamentals.
The first session, Ask, Then Teach, takes place Thursday, November 19, at 11 a.m. PT via Zoom. Participants will learn how to create their first AI assistant, configure it around their store’s specific needs, and provide the information necessary to generate more useful, relevant results. Attendees will leave with a handout and step-by-step instructions for getting started.
“AI is becoming a practical tool for retailers, but the real value comes from teaching it how their business runs. I’m excited to partner with SWPA to give retailers a clear, step-by-step way to start using AI for their stores,” said Watson.
The AI Ladder will continue in 2027 with two additional sessions:
Session 2: Build (Q1 2027) – Explore how to build more capable AI tools and workflows for your business
Session 3: Schedule (Q2 2027) – Learn how to schedule and streamline recurring tasks using AI
Webinar Details
Webinar: The AI Ladder: Session 1 – Ask, Then Teach
Presenter: Zondre Watson
Date: Thursday, November 19, 2026
Time: 11 a.m. PT
Location: Online via Zoom
Cost: Free
Registration: https://tinyurl.com/SWPA-webinar
Zondre Colt Watson is a retail operations executive, software builder and published columnist with more than 25 years of leadership across multi-unit retail, entrepreneurship and financial services. As General Manager of Technology & Analytics for Ero-Tech, he oversees 21 adult lifestyle retail stores generating about $12 million a year. He is the founder of Retalyz, the inventory intelligence and purchase order platform he built to run those stores, which now serves outside retailers as well. Since September 2025 he has written a monthly series for XBIZ on putting AI to work in adult retail: 12 articles to date covering inventory, merchandising, loss prevention, HR, accounting and e-commerce.
The Sexual Wellness Professional Alliance (SWPA), a division of the Free Speech Coalition, is a professional community supporting people who work across the sexual wellness and pleasure industry. Through education, resources, networking and industry advocacy, SWPA helps sexual wellness professionals build stronger, more informed and sustainable careers and businesses. SWPA hosts free monthly webinars on business and professional growth topics. For more information about SWPA and upcoming educational opportunities, visit www.swpafsc.org.
