Pulse Magazine

Toys

Blush® Welcomes Rowen to the EnLust by Blush® Collection

Blush, a global leader and vertically integrated wellness house, today announced Rowen, the newest addition to its EnLust by Blush® collection. The life-sized, hands-free ride-on dildo pairs a realistic feel with an interactive AI experience, bringing fantasy to life from screen to touch.

Rowen arrives at a moment when digital companionship has moved from niche to mainstream, with millions now building personalized virtual partners and immersive fantasy worlds. The EnLust collection meets that shift, giving those digital connections a physical form.

“AI has changed how people explore connection and fantasy, and at Blush, we want to meet customers where they already are. Rowen bridges the digital and physical worlds, turning the personalized experiences people create on screen into something they can experience in a whole new way,” said Verna Meng, CEO of Blush.

Rowen is a life-sized, realistic ride-on dildo that lets the rider set the pace and stay in the moment, no hands required. The shaft guides every movement, while a ribbed opening brings extra texture and sensation, made for taking the lead or easing into something slower. Made from Ultra Soft X5® Plus TPE with Sensa Feel® dual-density construction, Rowen is firm at the core and soft on the surface for a true-to-life feel, and it is 100% body-safe.

A FlexiShaft® core bends and holds firm in any position, and an included vibrating bullet adds another layer of sensation, dialed up or down with a variable-speed remote. The shaft runs 8.5 inches with 6.25 inches insertable at 1.5 inches wide, set on a torso that measures 11.5 inches long, 10 inches wide, and 3 inches high. At 9 pounds, it stays put for confident, hands-free play. A scannable code inside the packaging unlocks the full AI experience and a chance to meet Rowen.

Specifications

Design & Features:

  • Life-Sized, Realistic Ride-On Dildo with Ribbed Anal Opening
  • FlexiShaft® Bends Firmly for Perfect Positioning
  • Includes a Vibrating Bullet with Variable-Speed Remote
  • Interactive AI Experience: Scan the Packaging to Unlock the Full AI Experience
  • Material: Sensa Feel® Dual Density in Ultra Soft X5® Plus TPE, 100% Body Safe
  • Dimensions: 8.5″ Shaft, 6.25″ Insertable, 1.5″ Width; Torso 11.5″ L x 10″ W x 3″ H, 9 lbs
  • In the Box: Ride-On Dildo, One Vibrating Bullet, and Variable-Speed Remote

For wholesale orders and more information, email info@blushlove.com

About Blush
Blush is a global leader and vertically integrated wellness house leveraging over a decade of manufacturing expertise to elevate intimacy into everyday self-care. With high-performance design at its core, Blush creates innovative toys for all bodies and identities. Spanning over 52 collections, the company serves an exceptionally diverse and evolving global customer base.

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