Sportsheets® is continuing the rollout of its Signature™ collection with the release of a new retailer-focused product training video featuring Sportsheets Brand Ambassador Rin Musick. The new training resource arrives as Signature begins shipping to retailers following its successful debut at the ANME Founders Show this past July, where the collection was enthusiastically received by retail partners.
Signature brings together more than 30 years of Sportsheets innovation in one trusted, unified collection, combining new designs with the products that have helped define the Sportsheets brand. The collection features elevated materials, coordinated packaging, and a versatile assortment spanning restraints, sensory play, positioning, and accessories. Signature will continue to expand with integral Sportsheets products, including the iconic Under the Bed® Restraint System and No Matter Where™, bringing longtime favorites and new innovations together under one cohesive collection.
Led by Musick, the new product training video takes retailers through the Signature collection, highlighting key products, materials, features, benefits, and opportunities for layering products together. Hands-on demonstrations offer a closer look at how the products function, while providing practical selling points and product knowledge retail teams can bring directly to conversations on the sales floor.
“Signature represents an exciting evolution for Sportsheets, and the response we received at ANME reinforced that excitement among our retail partners,” said Kelly Sofferman, Executive Vice President at Sportsheets. “Now that the collection is shipping to stores, we want to make sure our partners have the tools and product knowledge to confidently introduce Signature to their customers. Rin does an incredible job of making that education approachable, engaging, and easy to translate to the sales floor.”
The collection is supported by the “Feel the Difference” campaign, highlighting the tactile experience and elevated materials found throughout Signature while remaining grounded in the approachable, connection-focused design Sportsheets has championed for more than three decades.
The Sportsheets® Signature Product Training video featuring Rin Musick is available now on the Sportsheets YouTube channel. To view the video, click here. Signature is now shipping to retailers. Retail partners can contact sales@sportsheets.com for additional information, ordering support, and Signature sales materials.
For more information, visit sportsheets.com.
