Nobü has officially begun the roll-out of their updated product packaging, launching alongside their new Summer Collection. Designed to better support Quebec retailers, the refreshed packaging aligns with Quebec language requirements while maintaining the recognizable Nobü branding customers know and love.
Along with improved text visibility, the new packaging features prominent product information in both of Canada’s official languages, ensuring more accessibility for French- and English-speaking consumers. The refreshed designs will gradually be introduced across various Nobü product lines throughout the year, allowing retailers to transition smoothly as existing inventory sells through.
To support Nobü’s growing international presence, key product selling points have also been added to the back of the packaging in both German and Spanish, helping retail partners better connect with customers in across different markets. This multilingual approach reflects Nobü’s commitment to creating accessible products and marketing materials that resonate with a diverse global audience.
“Our goal has always been to create inclusive products and experiences that resonate with a wide range of audiences,” explains Karalyne Fosty, Creative Director at Nobü. “Updating our packaging allows us to better support our Quebec retail partners while continuing to serve our English-speaking customers and international markets.”
Retailers and customers can expect to see the refreshed packaging introduced throughout 2026 as new inventory becomes available. For more information about Nobü’s products and latest updates, visit www.nobutoys.com.
