COTR Inc., the parent company behind premium sexual wellness brands b-Vibe and Le Wand, has been recognised with five nominations at the inaugural STIMULATE Awards, taking place during the STIMULATE Sexual Wellness Show in Nashville this August.
As a presenting partner of the 2026 event, COTR will join leading retailers, distributors, educators, manufacturers and industry innovators at STIMULATE on 3–4 August, supporting the growth and evolution of the sexual wellness category through collaboration, education and product innovation. The five nominations recognise COTR’s continued investment in product development, design excellence and category leadership across both the b-Vibe and Le Wand portfolios.
Alicia Sinclair, Founder and CEO of COTR, commented on the multiple award nominations: “The COTR team is truly honored to receive this recognition from Stimulate, on their first annual awards ceremony. This acknowledgement from the judges panel reinforces our continued mission to elevate pleasure through quality, education, and stunning design, and these awards, should we win, will help to validate the rigorous development process behind each of our products at both b-Vibe and Le Wand.”
Through its VIP sponsorship of STIMULATE, COTR will play an active role in this year’s event, supporting the exclusive pre-show VIP experience and connecting with key retail buyers, distributors and industry decision-makers ahead of the main show floor.
The partnership provides COTR with a platform to showcase its portfolio through curated product experiences, brand activations and integrated venue placements, creating opportunities for meaningful conversations with existing and prospective retail partners. Select products from across the COTR portfolio will also be featured in VIP welcome bags, increasing brand exposure among influential industry attendees.
The inaugural awards evening will take place on the 3rd August at the Woolworth Theater, Nashville, where COTR are nominated for 5 prestigious awards:
Best Product for First-Time Exploration: b-Vibe Piece Training Set
Body Safe and Wellness Innovation: Le Wand Dive Wand
Brand Leader of the Year: Alicia Sinclair
Emerging Product of the Year: Le Wand Dive Wand
Pleasure Product of the Year: b-Vibe Rimming P-Spot Plug
The recognized products, which are available now for order, reflect COTR’s consistent focus on precision engineering and user-friendly technology designed to support exploration, comfort, and pleasure. For wholesale inquiries or distribution opportunities, please contact: Kimberly Faubel, Sales Director, COTR Inc. at kim@cotrinc.com.
About b-Vibe
Founded by certified sex educator Alicia Sinclair, b-Vibe is a premium brand specializing in tech-forward anal pleasure products. Known for pioneering innovation within the anal category, b-Vibe creates high-quality, approachable devices backed by extensive research and development. The brand is equally committed to consumer education, offering accessible resources and expert guidance to promote informed, inclusive exploration.
About Le Wand
Founded by Alicia Sinclair, Le Wand is a woman-owned luxury brand offering premium personal massagers designed for all bodies. Known for its award-winning wands and commitment to body-safe, high-quality materials, Le Wand brings elevated design and performance to the pleasure industry. Today, the brand offers a full range of best-in-class toys that celebrate intimacy, confidence, and self-expression. For more information, visit www.lewandmassager.com.
